Case Studies

Case Study 1

How Strategic Content Boosted Organic Traffic, Engagement, and Brand Authority for a Recently Funded AI Video Startup

A newly funded AI video platform (more like VidAU AI) partnered with me to refine and scale their content strategy.  Over the course of 6 months, we increased:

  • organic traffic by 180%,
  • improved user engagement by 25% and enhanced brand authority through thought leadership content. 

This strategic approach led to

  • 50% more demo requests and a stronger brand presence in the competitive AI video market.

The Challenges (Before Working with Me)

  • Low organic visibility: Minimal content and poor SEO presence meant this AI brand wasn’t showing up in searches relevant to their target audience.

  • No content strategy: A scattered approach to marketing content, leading to missed opportunities to build brand authority and credibility.

  • Pressure to deliver results quickly: With funding secured, the startup needed a content strategy that would help them grow rapidly in the AI space.

My Solution / What I Did

  1. Positioning & Messaging Refresh:

    • Refined the website’s copy to better reflect their AI video capabilities and how they differentiate from competitors.

    • Updated hero copy, key messaging, and value propositions to make their funding milestone and product strengths clear.

  2. SEO‑Optimized Content Strategy:

    • Developed a 6-month content calendar with weekly blog posts focused on AI video marketing, scalability, and ROI for e-commerce businesses.

    • Targeted keywords like “AI video ads for e-commerce” and “how to scale with AI video marketing,” helping improve their organic search visibility.

  3. Thought Leadership Content:

    • Wrote multiple long-form articles on industry trends and the future of AI in video creation, positioning them as an expert in the AI video space.

    • Articles included topics such as “How AI is Revolutionizing Video Ads” and “Scaling Your Marketing with AI Video Tools in 2025.”

  4. Engagement and Conversion-Optimized Content:

    • Created tutorials and case studies that demonstrated the platform’s value to new users.

    • Ensured every content piece included a strong call-to-action (CTA), directing traffic toward demo signups and user trials.

Results/Metrics (After My Work)

Testimonial

Working with Victor helped us scale our content quickly and effectively. The increase in traffic and signups shows how well the strategies worked. We now have a solid content foundation that supports our growth goals.

Clinkz, Lead Content Manager, VidAU AI

Case Study 2

ZMO AI: From Concept to Credibility: Building SEO & Content Authority for an AI Image Platform

  • ZMO AI, an AI-powered image generation startup, engaged me to enhance their content strategy. Over the next 3 months, we increased their:
  • Organic traffic by 155%,,
  • Grew engagement on key content by 30% and strengthened their position as a leading AI image generation solution. The content strategy led to a 
  • 40% increase in free trial signups and helped establish their brand as an authority in the AI and creative tech space.

  • The Challenges (Before Working with Me)

    • Limited brand awareness: Despite a strong and innovative technology, ZMO AI struggled to make its mark in the saturated AI image generation space.

    • Poor SEO performance: Their website wasn’t optimized for search, and they weren’t ranking for key terms like “AI image generation for marketers” or “AI-powered design tools.”

    • Low user conversion: The startup needed help improving lead conversion rates and driving more signups through content.

My Solution / What I Did

  1. Website & Content Strategy Optimization:

    • Rewrote the homepage and product pages to highlight ZMO AI’s core benefits, with persuasive, conversion-oriented copy.

    • Developed a content calendar targeting AI enthusiasts, creatives, and marketers looking for easier ways to generate professional images.

  2. SEO-Driven Blog and Resource Hub:

    • Wrote and optimized over 20 blog posts on the benefits of AI in creative work and how AI image generation tools are changing the design game forever.

    • Focused on long-tail keywords like “best AI image generation tools” and “how to use AI to create product images for e-commerce” to attract organic search traffic.

  3. Customer Success Stories & Case Studies:

    • Published 3 case studies showcasing how businesses successfully implemented ZMO AI’s platform to generate stunning images and streamline workflows.

    • These stories included real-world results like increased engagement and sales, helping build trust with prospects.

  4. Email Campaigns and Retargeting Strategies:

    • Worked on email marketing strategies to re-engage visitors who abandoned the site without converting, offering content they’d be interested in (e.g., guides, how-tos, or success stories).

Results/Metrics (After My Work)

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